Created by women, for women

About SheWell

About Us

OUR TEAM

SheWell has been created by women, for women. Our team represents a line-up of visionary talents who each contribute their unique skills to the overall SheWell mission.

Sophie Ghavidel, Founder

Sophie started her entrepreneurial journey at the age of 16, winning the UK’s ‘Young Entrepreneur of the Year’ award. This entrepreneurial spirit has stayed with Sophie throughout her award-winning career and chosen field of marketing and communications. She is also a noted media commentator, and advocate for female empowerment.

Sophie was the force behind TOH PR, one of the UAE’s most successful PR agencies over the past 10 years, with a coveted client list that included Ferrari, Patek Philippe and nemerous luxury hotels. She exited the company in 2024, with SheWell being her latest endeavor.

Outside of her day-to-day responsibilities, Sophie finds time to be a mentor to younger females, as well as a supporter of female-led charities and initiatives, including Project Accelerate. Media commentary includes Dubai Eye 103.8, Emirates Woman, Forbes Middle East, Harper’s Bazaar Arabia, Luxury Briefing and The National.